CT Law firm opens drive through window
The headline of this story published on www.nbcconnecticut.com made me laugh aloud this morning. Then I read the article and actually think it is a pretty good idea.
While I am sure the white stocking lawyers with Harvard law degrees and a $695 hourly rate are bewildered at this business strategy, I bet these upstart personal injury lawyers will find a good measure of success.
The issue is one of innovation. Just about any field where there is money to be made is hyper competitive and none more so than the legal profession. Firms need to find ways to innovate and stand out from the crowd.
These enterprising fellows decided to eschew the $30 sq/ft class A building in exchange for an office in a former Kenny Rogers Roasted chicken building. And since it already had a drive through, why not? They are close to their clients and have garnered national media attention for their offbeat idea when it was picked up by the Drudge Report this morning.
In my opinion the world needs LESS lawyers and MORE Kenny Rogers chicken. But if you are going to operate a personal injury law firm, at least do it with some panache.
Read the full story here http://www.nbcconnecticut.com/news/local-beat/A-New-Spin-On-Legal-Service-105381588.html?dr
PS…Did you hear about the Boston College student that is offering to exchange his law degree for a full refund in tuition? Apparently he is dissatisfied with the job prospects relative to the crushing student loan burden facing a newly minted attorney. I wonder how he would feel about staffing the drive through window to get some real world legal experience? Nowhere does the idealism of a legal grad meet the reality of being a lawyer intersect so perfectly.