He’s baaack…

Medicare Set-Aside Blog on May 4, 2012
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John Williams, former CEO of Gould and Lamb, has been patiently waiting out his non-compete after his departure from Gould and Lamb in August 2010. I’m not sure what he has been up to since his linked-in profile changes with the seasons. He was listed as CEO of Sentinel Bill Review for a time, then COO of Developmental Technologies, Inc

. (Like June Simpson, all great former MSA CEOs like to try their hand at agriculture post-retirement).

Now John Williams is listed as President and CEO of Williams and Lamb, LLC, a newly formed entity in Bradenton, FL. (attached file here). For some time now, I’ve been hearing that John would like another bite of the apple in the MSA business from a variety of industry insiders and plans on coming back big. For now, it looks like a home-based business.

I find the choice of names interesting. Obviously, we know whom the Williams part of Williams and Lamb, LLC is supposed to be. I wonder if the Lamb is none other than T. Gordon Lamb, former licensed Georgia attorney and Director of Compliance at Gould and Lamb? Last I heard, he was consulting for Protocols, LLC, but I can’t imagine that relationship has endured the test of time. Reuniting T. Gordon with John Williams is the MSA equivalent of the surviving Beatles getting back together. Now if he can get Cypress Care employee Christina Hill as well as Kip Daniels, Tom Blackwell, and Nick Collins on the tour bus, the nucleus of G&L’s former executive team will be reconstituted.

More interesting is the possibility that the “Lamb” is simply a jab at his former employer and a way to create name recognition (and if I was Gould and Lamb’s IP attorney, confusion) in the MSA marketplace. No doubt, given the long memories and glacial pace of the insurance industry, John has retained a few friends and key contacts at the C-level of some Payers. If I were the new management team of G&L, this would worry me more than just a little bit. At worst, he wins back some of their long-term clients. At best, he creates a distraction within their client base, which will divert resources from growing the firm.

Love him or hate him, one thing is not in dispute: John Williams made a lot of private equity people a lot of money. As one CEO that recently sold his firm for north of 100 million dollars told me, “John was able to print money and back up the dump truck for his investors.”

I’ll bet that HIG Capital hasn’t forgotten about the $100 million or so he made for them in 13 months. With some of his personal funds and an infusion of capital from business partners of old, he could be a real thorn in the side of the new G&L.

It is nice to see the Prodigal Son return to claim his throne. We will see if the past template for success translates into the new MSP compliance market. I suspect there will be a few ears willing to listen.


P.S. Of course this is all conjecture. John might have been going to law school all this time and is setting up a personal injury law firm. In which case, I expect to see more than a few billboards with his picture plastered on the highway as I drive through Bradenton next year for Spring Break.